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Welcome to… over 20 years of selling more Morgans than any other website


It’s also important to note that what distinguishes us from other online horse sales sites like EquineNow, Dreamhorse and HorseClicks is that we only sell Morgans, and we don’t distract buyers with other Morgans or breeds listed in the margins of your horse’s feature page.

Over 60,000 different users visit per year. And now they’ve seen your perfect Morgan, and can’t wait to contact you. They simply click on the eMail link, a message box will appear already addressed to the seller, they ask their questions and hopefully you’re ready with a prompt response.



If you would like to list a horse on, click the button and it will take you to the Online Submission Page to allow you to attach photos, add video links, complete your descriptive information and even pay safely online, or print an invoice to mail with your check.

The first thing you might notice is that doesn’t look like any other listing site. That’s because it isn’t. We’re not just an internet “classifieds,” offering information and a link, but a true online showcase—an interactive system that’s designed to be a complete marketing tool for Morgan Horse breeders and sellers. Here’s why:


Incredible features

No other medium offers so many exciting and interactive ways to see, read, or discover more about Morgans. MorganShowcase features both horses for sale as well as stallions standing at stud. Here’s how it works—

Each horse has its own page, which includes vital statistics bullet points (registration number, DOB, height, owner’s name and asking price), five-generation pedigree, description, full contact information with email and farm website (if available), a photo gallery and up to two videos featured. Stallion pages also have a gallery for photos of their get, as well as room for a video of get. They also have a link to download a stallion contract, if available.

All submitted information is checked against the AMHA Registry database for authenticity, correct spelling and accurate show and progeny records. Your description will be spellchecked and edited for readability and marketability by our team of Morgan marketing experts. Your photos will be sized, cropped and color adjusted, if necessary, for optimal download and positive representation of your horse.

When your listing is launched, it’s featured in our Daily Updates eNewsletter that goes out to our growing list of subscribers every day or two and is posted to our social media. Your horse also receives an original post to our Facebook page (over 13,000 followers) and our Instagram account, and will subsequently receive additional posts to these platforms whenever you give us a price change, new photos or videos to revise your listing.


A Word About Videos

All videos are hosted off-site through YouTube, Vimeo or other dedicated video media sites and are embedded in our MorganShowcase listing pages. This is to insure compatibility across all platforms. If you have trouble loading and playing the videos, please call or e-mail and Tami will try to help you through it. Many times it’s as simple as adjusting the preferences in your web browser, downloading an updated webbrowser or finding a wireless connection. Occasionally a horse’s video has been taken down and no one remembered to tell us. Please let us know so we can remove the link and contact the seller.


Seller or Breeder?

Here’s why you should advertise on The power of the internet, combined with the power of mass marketing—No product or service can be truly successful unless people know about it. This is especially true for the internet. A website can be an incredibly effective and persuasive sales tool once your customers find it. But they have to find it first. That’s why major internet companies like Yahoo® and Google® advertise in other mediums, such as print, radio and TV. has been the leading Morgan horse internet sales website for 20 years. It’s on the tip of the tongue for many savvy Morgan horse owners and trainers across the country and enjoys top of mind awareness. Morganshowcase currently has over 13,000 followers on Facebook, a growing number on Instagram and Twitter, and is always picking up new fans outside of social media with our organically grown Daily Updates emails. Some do not currently own Morgans, but all are interested. Morganshowcase is prominently appearing at or near the top on search engines when people search for Morgan Horses For Sale or Morgans For Sale.

What does all this mean for you? High visibility. You don’t have to worry about customers finding your listing. We drive them to you. And we do it with a class and a style that creates excitement and a perception of higher value for your Morgan.

Features designed to make it easier and faster to sell—all the information a prospective buyer needs up front to decide whether to pick up the phone and get serious. Additionally, if you incorporate eMail blasts or print ads, you can include “Find out more on” to your ads and let the website do the rest.

The world is your audience—Magazines and other printed materials only reach those people who subscribe, who are at the point of purchase, or who are on the mailing list. The internet can literally reach the entire world, anywhere people can access an on-line connection. Even if you don’t consider the rest of the world as a potential customer base, isn’t it great to know that you’re reaching so many more people in your own country?

Incredible value—For the average price of a 1/6-page, one-time ad in a popular breed publication, you could feature your horse on until that horse is sold. Just $75 will list your horse until it sells, including any photo or video revisions you make during the life of the listing. An additional $25 for our “Feature My Horse” package will add even more views for a full week of exposure across all social media platforms and in our Daily Updates.


Advertising opportunities on

As a general rule, does not offer outside advertising on our site’s horse listing pages, because we don’t want anything that detracts from the horses that our clients have listed for sale. Unlike other equine sales websites, when your prospective buyer is reading about your horse, he won’t see ads or other breeds or anything else taking away from your horse’s feature pages. Your horse is the hero here.

However, we do sell a limited number of banner advertisements on our directory pages. To find out more about possible advertising opportunities, visit our Advertising on MorganShowcase page.


If you still have questions about that we haven’t answered, give Tami a call at 314-750-1397 or e-mail her.

If you need to mail us photos, video or payments (checks payable to Masterworks), please send them to:

Tami Johnson
6270 NE 49th St
Silver Springs, FL 34488-1306

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