MorganShowcase Select Online AuctionsAfter over 20 years of providing premium online selling services to Morgan breeders, owners, trainers and fans, and with the complications presented by the current world health restrictions due to the COVID-19 virus pandemic, creator and developer Tami Johnson felt the time was right to offer sellers and buyers an option to auction Morgan horses in a safe and easy format that is accessible to them from coast to coast.

“We have to think out of the box. This is a temporary and difficult environment and it may be able to provide some relief in our industry that we need right now. And over the long term, it may become another useful tool for us to access.” —Tami Johnson, Creator/Developer

For years, Morgan Horse auctions have been successful in the northeast and midwest, with livestreaming and phone bidding becoming more and more popular. Offering an opportunity to bid online provides an expansive opportunity to reach new buyers and sellers. And all with the same marketing expertise you enjoy when you list your available horses for sale on

How the Auction Works

  • Know the date you can sell.
  • Turn shoppers into buyers.
  • No lengthy trials that put your horse at risk.
  • Buyers negotiate a price with a click.

The intention is to keep the focus on a few select auction entries at a time, as few as one and no more than five. Auctions will run for seven to 10 days from live launch to closing of bids, to allow registered bidders to ask important questions directly from sellers, to arrange for pre-purchase exams if they so desire, and to do any further research of the auction entry.

Auction entries will be reviewed by MorganShowcase to determine whether the photos, video, description and reserve price are conducive to a successful sale. If given a green light, the auction will be scheduled on a mutual timeline for the seller and MSC. If MSC determines this entry may not be a good auction candidate, it may be converted to a regular MSC sales listing and any extra auction listing fees will be refunded. This review reflects our dedication to making this auction a viable, successful alternative for both buyers and sellers.

If you have questions about the new Select Online Auction, give Tami a call at 314-750-1397 or e-mail her. You can always send photos and video links to us for review prior to auction submission on our Auction Entry Submission page.